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The time of day at which you send out an email can have a huge impact on whether or not your recipients click on it. Columnist Eric Dezendorf helps you figure out how to test and find that sweet spot.
In my last column, I spoke a bit about achieving the best results for your email program through testing. Now, let’s take a deeper dive into one of those tests. This month, I want to help answer the age-old question: When’s the perfect time to send an email?